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Urchin Web Analytics Software

All Indus PremierHosting™ Plans come with Urchin preinstalled!

What is Urchin?

Urchin is a web analytics system designed to enable businesses to easily analyze the traffic to their website(s) and create detailed, insightful, and intuitive reports. Basically, Urchin is a log-analysis program, but its sophisticated unique visitor reporting goes far beyond what was available up until now.

Urchin represents more than 6 years of development, and is in our view the most advanced web analytics package available today. Combining proven datacenter-class performance with unprecedented ease-of-use, Urchin is the best choice for businesses of all sizes.

URCHIN TRACKS SEARCH ENGINE KEYWORDS AND PHRASES!

What can Urchin do for you?

Traffic Report: Daily Graph
Also monthly/weekly/annually

The Daily Graph report is a basic bar graph that shows you a quick, at-a-glance, day-by-day overview of the amount of activity on your website for the current Date Range up to the last day with at least one hit. The X axis shows the days of the week, by day and date, and the Y axis indicates the total number for that day of whichever parameter you are viewing, e.g. Sessions, Pageviews, etc. The actual number for each day is displayed at the top of the bar.

Why this report is useful?

You can see at a glance the patterns of traffic on your site without any numbers analysis. By comparing week to week, you can quickly and easily see if there is a usage pattern by day or if traffic during a certain day or week was impacted by something else, such as a promotion or network trouble.

Referrals: Top Referrals

The list is ranked according to the number of Sessions from each referring site, beginning with the site that sent the most traffic. Each line shows the name of the referrer, the number of Sessions from that referrer, and the percentage of the total of all the referrers. A bar graph on each line gives a visual representation of that percentage.

The top 10 referring URLs (web addresses) display by default, unless there are fewer than ten. To change that number, see "How to change the data display" below.

Why this report is useful

This report tells you which links to your site are most active. This is extremely useful for determining the efficacy of banner ads, link exchanges, and for finding all the various ways people are arriving at your site. By knowing precisely where your visitors are coming from, you are able to tune your promotional efforts and search engine placements to maximize your site's effectiveness. You can also draw some conclusions about your users based on where they're coming from.

Domains: Top Domains

This "top 10"-type report lists the networks that were responsible for the most Visitor Sessions on the site. Since some IP addresses cannot be resolved, this report does not represent all the Sessions recorded by the server, but it does give a fairly accurate picture of the distribution of traffic from the various ISP, government, military, and foreign networks.

The list is ranked according to the number of Sessions received from the domain, beginning with the one responsible for the most traffic. Each line shows the name of the domain, the number of Sessions from each domain, and the percentage of the total for all the domains. A bar graph on each line gives a visual representation of that percentage.

The top 10 entries display by default, unless there are fewer than ten. To change that number, see "How to change the data display" below.

Why this report is useful

Depending on the type of site you operate, you may need to know if government (".gov"), military (".mil"), or foreign domains (such as ".uk") are visiting your site. Additionally, a large contingent of international users might warrant localization of your site's content to make things easier for your non-English speaking visitors.

Visitors & Sessions: Unique Visitors Snapshot

This report is a breakdown of all Visitors within a specified date range. It tells you how many of your website's Unique Visitors have visited before (Prior Unique Visitors), how many are visiting for the first time, and the number of Untrackable IP-based Visitors.

The Unique Visitors Snapshot is intended as a quick look at your site's overall visitation, broken down by visitor type. The different visitor types are:

* First Time Unique Visitors - those visitors who are trackable (unique), but who have not been recorded as visiting your site previous to the current Date Range
* Prior Unique Visitors- those visitors who are trackable and who have visited your site during the current Date Range and any time prior to this timeframe

Why this report is useful

Website operators can tell immediately the extent to which their site is attracting new or return unique visitors. Have your promotional efforts been effective at drawing in new viewers? Is your content compelling enough to bring visitors back to your site? This snapshot may indicate that an update or change of strategy is advisable.

To harness the power of Urchin we-analytics and to see Urchin in action, sign up for any of our Indus PremierHosting accounts today!

To learn more about web-analytics and the power of Urchin software, visit http://www.urchin.com.