Practical thinking from the team — on production, distribution, and the business of video.
Most video budgets are wasted not in production, but in the gap between when a video is finished and when someone finally decides where it's supposed to run. Here's why that gap exists and how to close it.
Read ArticleRetention isn't lost in post — it's decided at the script stage. Here's what to fix before the camera rolls.
Read ArticleBoth platforms work. But they reward completely different creative formats, and most brands are running the same video in both.
Read ArticleA bad brief doesn't just produce a bad video. It produces a video that gets reformatted, reedited, and abandoned six months later.
Read ArticleMost SaaS explainers explain the product. Almost none of them explain why anyone should care. Here's the difference.
Read ArticleAnimation isn't cheaper than live action, and live action isn't always more credible. The right choice depends on what you're trying to show.
Read ArticleTitles and thumbnails matter less than people think. Watch time and click-through rate matter more. Here's what to optimize first.
Read ArticleWhether you need one strong brand film or an always-on video ad engine, let's figure out what's actually going to move your numbers.